Bruno Mars, the Killers, and Muse will headline the sixth annual BottleRock Napa Valley music festival, which takes place at the Napa Valley Expo on May 25-27, organizers announced Monday, Jan. 8.

Article By Aidin Vaziri  of the San Francisco Chronicle

The trio of blockbuster acts further establishes the three-day concert’s standing on the national festival circuit.

General admission for the full weekend is $349, with VIP tickets for all three days starting at $749. Other three-day pass packages above the standard VIP level, from Skydeck access to the festival’s Platinum experience that includes artist meet and greets and more, run up to $3,900.

Live Nation Entertainment, the world’s largest concert promoter, acquired a majority interest in BottleRock Napa Valley last year, giving producers Latitude 38 Entertainment the opportunity to draw in bigger headliners.

Mars, who has scored seven No. 1 hits on the Billboard Hot 100, represents a major coup for the festival. By the time he reaches BottleRock, he will be coming off his own 172-date tour in support of the 2016 album, “24k Magic,”which features the title track as well as hit singles “That’s What I Like” and “Versace on the Floor.

“It’s a bit overwhelming getting an artist of his caliber,” said Dave Graham, CEO of BottleRock Napa Valley. “He’s arguably the biggest touring act in the world right now. His music is loved by people of all ages, and that’s the makeup of our festival.”

Unlike the lineup for the Coachella Valley Music & Arts Festival in Southern California, BottleRock prominently features rock acts such as the Killers and Muse in headlining slots. Coachella, which was announced last week and leans heavily on R&B and hip-hop stars, boasts Beyoncé (who performed with Bruno Mars during Super Bowl 50’s halftime show alongside Coldplay), Eminem and the Weeknd.

“If there’s a theme to the lineup this year, it would be fun and upbeat,” Graham said. “If you look at it in its entirety, you’ve got 19 bands who have won 19 Grammys. It’s an incredible lineup of talent across multiple genres that will please multiple generations.”

In 2017, BottleRock featured Tom Petty and the Heartbreakers, Foo Fightersand Maroon 5.

Previous headliners have included the Black Keys, OutKast, the Cure, Stevie Wonder, Florence + the Machine and Red Hot Chili Peppers.

Calling itself a luxury festival, BottleRock pairs live music with the region’s award-winning wine and food offerings. It also gives people opportunities to meet local winemakers and watch unique cooking demonstrations by celebrity chefs such as Martha Stewart, Gordon Ramsey, José Andrés and Ayesha Curry with musicians from the daily lineups.

This year’s featured restaurants, breweries and wineries will be announced in the coming weeks, along with the talent for the culinary stage.

An additional 40 acts will be announced leading up to the festival, Graham said.

“It is action-packed,” he said. “There’s going to be something great every direction you turn.”

Looking for a place to stay while attending BottleRock? Extend your stay and experience Berkeley and San Francisco! Make a reservation early by contacting us online or calling at 510-525-6770.